The client is a non-profit. The non-profit I choose was Panthera, dedicated to the conservation of the world's 40 wild cats and their ecosystems. We want the audience to visit Panthera's website and donate money and time to them. The message has to be direct but straightforward. The message is, "Save the Tiger."
The solution was creating a poster that can be stand-alone or as a group for future marketing. During my research, I found many posters created for the conservation of the natural habitat used real photos of animals. I decided to go on a different path, and I used an illustration. The visuals are very modern, and the color palette very reflects a calm, but yet the color orange gives the idea of urgency.