The project consists of creating an ad for Fiesta en la Calle, a series of summer concerts in Downtown. The project also includes the creation of a logotype for Fiesta en la Calle.
The solution was to used an element of Latin American culture. I used the color palette of a pre-hispanic mask. The poster ad is very energetic, and it represents what a party should be. In addition to the advertisement, I created a letter based logo. My idea was to facilitate the Fiesta en la Calle group marketing.